5) How did you attract/ address your audience?

During the creation of pokers advocate we did a lot of very clever editing techniques and decisions to attract our target audience and because I was in charge of a lot of this I know how much time we actually spent in making these changes to ensure a near professional standard. A really big one that took a lot of time was the cuts and transitions between the different shots as the was so many decisions to make towards this mainly speed and type of cut (you under estimate those).Another editing technique we used was effects on our shots to create atmosphere and in some cases tension a great example of when we did this was during the devil scene for when the devil came in we changed the shot to be dark and slowed it down this created a mysterious tense moment for the viewer and that’s exactly what our target audience love as with the type of film.

Another great editing technique we used was via sound effects and music we have managed to get hold of some professional well known songs to go as the background music and then we have in places/ where relevant stuck in some sound effects examples of these effects would be during the angle and devil scene. I think this technique works very well and I know as I have edited most of it, it took a lot of time to get everything in perfect line and on que.

In the opening sequence we attracted our target audience via the titles they were focused on the solid poker terminlogy/ effects that give the viwer a sense of "this poker game/film is serious" and i feel this worked very well.